*Increased Sales for Retailers: By adding spirit-based RTDs to their shelves, grocery and convenience stores can attract more customers, driving higher foot traffic and increased sales.
*Enhanced Consumer Choice: Texans will enjoy greater convenience and a wider variety of alcoholic beverages, aligning with consumer preferences for innovative and ready-to-drink options.
Aligning with National Trends: This proposed legislative change mirrors updates seen in other states like California, New York, and Colorado, where spirit-based RTDs are already sold in grocery and convenience stores. Texas’ current laws, which limit such beverages to liquor stores, lag behind these states. Passing these bills would bring Texas in line with more progressive alcohol regulations, benefiting businesses and consumers alike.